Cookie Statement


This Cookie Statement applies to the website https://www.framethegame.com/ and all other domains that operate under the label “Frame The Game” (“Website”) and our mobile application (“App”) and is managed by Frame The Game, located at H.J.E. Wenckebachweg 210, 1096 AS in Amsterdam, The Netherlands (“Frame The Game”). For privacy and cookie related questions you can reach us via the e-mail address [email protected].

1. What are Cookies?

  1. 1.1 We automatically collect and store information about you through our Website Cookies and/or other similar technologies such as HTML5 local storage cookies, pixels and Local Shared Objects, for the purpose of this Cookie Statement collectively referred to as “Cookies”. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to distinguish you from other users of our Website or App, store and sometimes track information about you.

2. What personal data do we process?

  1. 2.1 With your consent, we can automatically collect information which includes general location information (e.g., city, country) associated with your IP address, the date and time your device visits the Website or App, precise geolocation if you permit it through your device, IP address, browser type and operating system, the length of time you visit our Website or App, from where you came to our Website, which pages you view on our Website or App, what is in your basket, device ID and device type. Without such Cookies you are still able to visit our Website, but you might only see a part of the functionality of our Website that does not rely on Cookies for which your consent is necessary.

3. Which Cookies do we use?

  1. 3.1 In order to offer content that is of interest to you and to ensure that your preferences and settings are used with each repeat visit of our Website or App, we use both first party and third party Cookies. These Cookies help us to maintain and improve the functionality of our Website and App, your experience and your use of our Website or App in general. Depending on the specific Cookie, they will be automatically removed after a period ranging from 24 hours to 13 months.

  2. 3.2 We use three different categories of Cookies, which can be distinguished based on function: (1) strictly necessary Cookies, (2) performance Cookies and (3) tracking Cookies.

4. Strictly necessary Cookies

4.1 Purposes – We use first party Cookies:

  • to remember products you have placed a bid on or products you have won through a bid;

  • to remember information you fill in on various pages during the check-out process so you do not have to re-enter your details;

  • to detect whether you are logged in;

  • to store preferences such as language and location;

  • to store settings for an optimal display, such as the buffer size and resolution of your monitor;

  • to read your browser settings to ensure the optimal display of our website;

  • to save the type of device you are using;

  • to detect abuse of our website and services, e.g. by registering the number of subsequent failed login attempts;

  • to balance the Website or App load to ensure they remains available;

  • to offer the option to store login details so you will not have to re-enter the same information over and over again.

4.2 Lawful basis – As these Cookies are technically necessary for you to be able to use our Website or App, they do not require your consent. The personal data that we process as a result of using these Cookies, are therefore based on our legitimate interest (Art. 6(1)(f) GDPR) and/or the performance of a contract (Art. 6(1)(b) GDPR).

5. Performance Cookies

  1. 5.1 We try to measure continuously which parts of the website are most interesting for our visitors, e.g. by using third party software to analyse the number of visitors of our site and the most popular items. We use so-called performance Cookies for this purpose.

  2. 5.2 Purposes – We use performance Cookies:

  • to track the number of visitors to our Website or App;

  • to track the time each visitor spends on our Website or App;

  • to determine the order in which a visitor visits the pages on our Website or App;

  • to assess which parts of our Website or App should be changed;

  • to optimise the Website or App.

  1. 5.3 Lawful basis – The data we collect is turned into statistics, allowing us insight into the frequency our Website or App is visited, where visitors spend most time, etc. This allows us to make the structure, navigation and contents of the Website or App as user-friendly for you as possible. As these Cookies are not technically necessary, they require your consent.

  2. 5.4 Google – To collect the information mentioned, we use Google Analytics and Google DoubleClick, provided by Google Inc. (“Google”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The information generated by the Google Analytics cookie may be transferred to and stored by Google on servers in the United States. Google will use this information on our behalf for the purpose of measuring your activity on our Website, for compiling statistical reports on overall content interaction activity for us and providing other services relating to the activity and internet usage of our Website. For more information about the use of these Cookies by Google Analytics, please visit: https://policies.google.com/privacy.

6. Tracking Cookies

  1. 6.1 Tracking Cookies record your visit to our Website, the pages you have visited and the links you have followed. Subject to your choices and preferences, these Cookies will use this information to create content or advertisements that are in line with your individual interests. Tracking cookies are used by us and third parties.

  2. 6.2 Purposes – Tracking Cookies are used to:

  • help you choose the product that fits you best;

  • show you promotions of products or other items you might be interested in. Without this cookie you will miss promotions on our website and in our newsletter.

  • track the advertisements you have already seen to prevent the same ad from reappearing;

  • keep track of the number of visitors who clicked on the ad, allowing us to settle with the advertiser;

  • track the number of orders placed through the ad, allowing us to settle with the advertiser.

You can find more information about this collection and processing in the privacy and cookie statements of these third parties.

  1. 6.3 Lawful basis – These cookies are not technically necessary. They therefore require your consent.

  2. 6.4 Facebook – For these purposes we use a Facebook cookie, provided by Meta (1 Hacker Way, Menlo Park, CA 94025, USA). This Cookie can see what products or other items you are viewing. This way, we can show you relevant ads on Facebook that are tailored to your interests. Without this cookie, you may miss products on the platform you would have liked to add to your collection. For more information about the use of these Cookies by Facebook, please visit: https://www.facebook.com/policy.php.

  3. 6.5 Google – For these purposes we also use Google Analytics cookies, provided by by Google Inc. (“Google”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics helps us to measure how you use our website and services. We use this data to help you choose the product that fits you best, and to show you promotions of products or other items you might be interested in. Without this Cookie you will miss promotions on our Website or App and in our newsletter.

7. Other / unforeseen Cookies

  1. 7.1 Due of the way the Internet and websites function, we may not always be aware of Cookies placed by third parties through our Website or App. This will especially be the case if our webpages contain so-called embedded elements; these are texts, documents or video clips hosted by another party and shown on, in or through our website.

  2. 7.2 let us know if you come across Cookies that fall in this category and we therefore did not mention above. You can also contact the third party directly to ask what Cookies they use, the reason, how long the cookie lasts and how they safeguard your privacy.

8. Opt-out

  1. 8.1 You may change your consent choices via the cookie button that appears on the left-bottom of our website when you access any page on framethegame.com. If you do not provide such consent or revoke such consent at a later moment in time, you will only be able to access and use the functions of the Website or App that do not rely on such Cookies.

  2. 8.2 Some parts of our Website or App where third party content is used (and where third party Cookies may be installed) will not be available to ensure that such Cookies are not installed. You can provide your consent at any time should you want to visit these parts of our Website or App at a later moment.

9. Browser settings

  1. 9.1 Most Internet browsers are set up to automatically accept Cookies. You may refuse to accept Cookies by activating the setting on your browser which allows you to refuse the setting of Cookies. Please note that our first party Cookies are an important part of our Services. If you decide not to accept them, this may affect the accessibility and functionality of some of our features that make our Website and App user friendly and attractive.

  2. 9.2 Below are the methods offered by the primary browsers which allow the users to express their options regarding the use of Cookies:

10. What are your rights?

In addition to the above mentioned right to opt-out, the GDPR grants you certain rights under certain conditions. Please see our Privacy Statement for more information about your right in relation to the personal data processed by us.

11. Will this Cookie Statement change?

From time to time Frame The Game may amend or adjust this Cookie Statement. If Frame The Game makes substantial changes to the way in which Frame The Game uses Cookies on its Website and/or processes your personal data, Frame The Game will post these changes on this page and we will give you the opportunity to adjust your preferences if necessary. Please check our Cookie Statement on a regular basis.

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